{"id":2471,"date":"2019-12-19T16:45:56","date_gmt":"2019-12-19T16:45:56","guid":{"rendered":"https:\/\/vdcprdblog.wpengine.com\/?p=2471"},"modified":"2023-03-17T09:46:05","modified_gmt":"2023-03-17T13:46:05","slug":"as-black-friday-fizzles-cyber-shopping-sizzles-what-that-means-for-the-data-center-industry","status":"publish","type":"post","link":"http:\/\/blog.vantage-dc.com\/fr-ca\/2019\/12\/19\/as-black-friday-fizzles-cyber-shopping-sizzles-what-that-means-for-the-data-center-industry\/","title":{"rendered":"Alors que le Black Friday s'essouffle, le shopping en ligne s'emballe \u2013 ce que cela signifie pour l'industrie des centres de donn\u00e9es."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le Black Friday \u00e9tait autrefois un jour o\u00f9 les gens campaient litt\u00e9ralement sous des tentes devant les grands magasins, attendant avec impatience l'occasion de d\u00e9foncer les portes \u00e0 leur ouverture pour s'emparer d'articles \u00e0 prix cass\u00e9s. Les histoires de Black Friday racontaient autrefois des gens se faisant pi\u00e9tiner dans les all\u00e9es et les entr\u00e9es des magasins, tandis que des masses de clients avides de bonnes affaires se bousculaient pour damer le pion \u00e0 leurs cong\u00e9n\u00e8res pour des biens \u00e0 bas prix.<br \/><br \/>C'est ce que c'\u00e9tait. Mais ce n'est plus pareil aujourd'hui. Une partie de cela pourrait \u00eatre due au fait que les d\u00e9taillants \u00e9talent leurs offres du Black Friday, transformant ce qui \u00e9tait un \u00e9v\u00e9nement de consum\u00e9risme d'une journ\u00e9e en une affaire qui dure presque une semaine. Mais l'un des autres facteurs contributifs est le shopping en ligne.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>Tendances du Black Friday<\/h2>\r\n<p><br \/><br \/><a href=\"https:\/\/www.forbes.com\/sites\/andriacheng\/2019\/12\/03\/black-friday-cyber-monday-shopping-rush-is-over-but-these-trends-are-here-to-stay\/#42725bd02ef0\">Forbes<\/a> indique que ces derni\u00e8res ann\u00e9es, les achats en ligne pendant le week-end suivant Thanksgiving ont suivi une tendance \u00e0 la hausse. Et que les achats dans les magasins physiques pendant ce m\u00eame week-end ont suivi une tendance \u00e0 la baisse.<br \/><br \/>Selon <a href=\"https:\/\/nrf.com\/\">F\u00e9d\u00e9ration nationale du commerce de d\u00e9tail<\/a> et <a href=\"https:\/\/prosperinsights.com\/\">Prosper Insights &amp; Analytics<\/a>, les cinq jours de Thanksgiving \u00e0 Cyber Monday <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-draws-nearly-190-million-shoppers\">vu un nombre record de consommateurs et d'acheteurs<\/a>. Pendant cette p\u00e9riode, 190 millions d'Am\u00e9ricains sont all\u00e9s faire des achats, soit une augmentation de plus de 24 millions par rapport \u00e0 l'ann\u00e9e derni\u00e8re. Cependant, m\u00eame le vendredi noir a vu plus d'acheteurs en ligne (93,2 millions) que d'acheteurs en magasin (84,2 millions).<br \/><br \/>Par ailleurs, Adobe Analytics indique que $9,4 milliards ont \u00e9t\u00e9 d\u00e9pens\u00e9s en ligne lors du Cyber Monday, ce qui en fait la plus grande journ\u00e9e de ventes en ligne de tous les temps aux \u00c9tats-Unis. Un montant suppl\u00e9mentaire de $7,4 milliards a \u00e9t\u00e9 d\u00e9pens\u00e9 en ligne lors du Black Friday. Il s&#x27;agit de la troisi\u00e8me plus grande journ\u00e9e de ventes en ligne de tous les temps. Ainsi, deux des trois derni\u00e8res journ\u00e9es les plus importantes en mati\u00e8re d&#x27;achats en ligne ont eu lieu pendant le week-end qui a suivi le dernier Thanksgiving.<br \/><br \/>Malheureusement, tout n'a pas \u00e9t\u00e9 une bonne nouvelle pour les d\u00e9taillants pendant le week-end de Thanksgiving. En effet, tous les d\u00e9taillants n'\u00e9taient pas pr\u00e9par\u00e9s \u00e0 g\u00e9rer les pics de trafic en ligne qu'ils ont connus ce week-end-l\u00e0.<br \/><br \/><a href=\"https:\/\/www.cnbc.com\/2019\/11\/29\/costcos-website-goes-down-on-thanksgiving-others-see-outages.html\">Selon cet article de <em>CNBC<\/em><\/a>, de grands d\u00e9taillants nationaux, dont Costco et H&amp;M, ont subi des pannes de site Web lors de ce qui fut la plus grande journ\u00e9e de d\u00e9penses en ligne de l'histoire. Et il n'y a aucun moyen de savoir quel impact financier cela a eu sur ces entreprises. On peut supposer qu'\u00e0 mesure que cette tendance se poursuit, et que les achats en ligne continuent d'\u00e9clipser les achats en magasin \u2013 en particulier lors de grandes journ\u00e9es de shopping comme le Black Friday et le Cyber Monday \u2013 les d\u00e9taillants chercheront \u00e0 s'assurer que des pannes similaires ne se reproduisent plus jamais. Et cela repr\u00e9sente une opportunit\u00e9 \u00e0 la fois pour les fournisseurs de centres de donn\u00e9es et les hyperscalers.<\/p>\r\n<h3><br \/><br \/><strong>Plus de scalabilit\u00e9 et plus d'infrastructure requis<\/strong><\/h3>\r\n<p><strong><br \/><\/strong>De nombreux d\u00e9taillants se tourneront vers le cloud pour leurs besoins d'infrastructure afin de s'assurer qu'ils ont la capacit\u00e9 de g\u00e9rer les pics de trafic saisonniers associ\u00e9s aux f\u00eates de fin d'ann\u00e9e. En fait, la nature \u00e9lastique de la plateforme est ce qui pousse les utilisateurs vers le cloud en premier lieu \u2013 la capacit\u00e9 d'augmenter leurs ressources informatiques et r\u00e9seau sans avoir \u00e0 construire un centre de donn\u00e9es physique.<br \/><br \/>Cependant, alors que la tendance semble montrer que les achats en ligne d\u00e9passent largement les achats de f\u00eates en magasin, certains grands d\u00e9taillants pourraient chercher \u00e0 d\u00e9velopper leur propre infrastructure pour se pr\u00e9parer \u00e0 l'avenir. En fait, David Liggitt de datacenterHawk a m\u00eame fait allusion \u00e0 cela dans <a href=\"https:\/\/blog.vantage-dc.com\/index.php\/2019\/12\/05\/datacenterhawk-on-data-center-trends-in-2019\/#.XfFkd-hKhhF\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">un article r\u00e9cent sur <em>Centres de donn\u00e9es aujourd'hui<\/em><\/a> lorsqu'il a signal\u00e9 une augmentation de l'absorption des centres de donn\u00e9es d'entreprise en 2019.<br \/><br \/>Pour ces grandes organisations de vente au d\u00e9tail qui cherchent \u00e0 d\u00e9velopper leur portefeuille d'infrastructures, l'id\u00e9e de construire un centre de donn\u00e9es pourrait \u00eatre consid\u00e9r\u00e9e comme une montagne trop haute \u00e0 gravir. De la s\u00e9lection du site \u00e0 l'achat du terrain, en passant par la conception physique et la construction de leur propre centre de donn\u00e9es, les frais g\u00e9n\u00e9raux et le co\u00fbt initial de construction d'un centre de donn\u00e9es peuvent in\u00e9vitablement le rendre ind\u00e9sirable... sans parler de la maintenance et de l'expertise n\u00e9cessaires pour exploiter un centre de donn\u00e9es en continu. <br \/><br \/>C'est l\u00e0 que la location pourrait \u00eatre une meilleure option. Au lieu d'investir d'importants capitaux et d'attendre l'acquisition du site, l'obtention des permis et l'ach\u00e8vement de la construction, les grandes organisations de vente au d\u00e9tail en ligne peuvent louer des espaces dans des centres de donn\u00e9es existants \u2013 construits par des op\u00e9rateurs sp\u00e9cialis\u00e9s dans le d\u00e9veloppement et la gestion de centres de donn\u00e9es \u2013 et utiliser cet espace de centre de donn\u00e9es beaucoup plus rapidement.<br \/><br \/>La location pourrait \u00e9galement \u00eatre une option int\u00e9ressante pour les fournisseurs de cloud, qu'il s'agisse de petites entreprises ou de grandes hyperscalaires desservant de plus petits d\u00e9taillants. Les entreprises de cloud se tournent de plus en plus vers les fournisseurs de centres de donn\u00e9es pour les aider \u00e0 r\u00e9pondre \u00e0 leurs besoins d'\u00e9volutivit\u00e9. L'espace de centre de donn\u00e9es lou\u00e9 leur permet d'augmenter et de dimensionner plus rapidement leur capacit\u00e9 pour r\u00e9pondre aux pics de demande de leurs services \u2013 ce qui pourrait r\u00e9sulter des d\u00e9taillants cherchant \u00e0 augmenter leurs ressources cloud pour g\u00e9rer un flux sans cesse croissant d'acheteurs en ligne.<br \/><br \/>Quelle que soit la fa\u00e7on dont on la consid\u00e8re, c'est une excellente saison de f\u00eates pour les d\u00e9taillants. Et une saison encore meilleure \u2013 record \u2013 pour les d\u00e9taillants qui vendent en ligne. Mais \u00e0 mesure que les achats en ligne continuent d'\u00e9clipser les d\u00e9penses en.<br \/><br \/>Pour en savoir plus sur les centres de donn\u00e9es de gros de Vantage et comment ils peuvent aider votre entreprise \u00e0 \u00e9voluer, cliquez sur <a href=\"https:\/\/www.vantage-dc.com\/data-centers\/\">ici<\/a>.<\/p>\r\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Black Friday used to be a day when people would literally camp out in tents in front of big box stores, eagerly awaiting the opportunity&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>","protected":false},"author":5,"featured_media":2473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[229],"tags":[308,301,303,307,302,290,244,300,304,294,297,296,305,295,298,309,299],"class_list":["post-2471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-center-operation","tag-adobe-analytics","tag-amazon","tag-black-friday","tag-costco","tag-cyber-monday","tag-data-center-industry","tag-data-centers","tag-david-liggitt","tag-hm","tag-holiday-shopping","tag-holiday-shopping-season","tag-national-retail-federation","tag-nrf","tag-online-retailers","tag-online-shopping","tag-prosper-insights-analytics","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What increased Black Friday cyber shopping means for data 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